Fights are won by attacking. Just like fortunes are made when the economy is strong. But the reality is that you can only attack for so long—supplies run short, equipment breaks, people need to sleep, communications are stretched thin; you run into a heavily defended position or even a counterattack. When this [...]
The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]
It seems like every year or two, the latest and greatest gimmick comes along: Six Sigma. Spiral development. Agile. Scrum. But whatever the new development fad is, its heritage is over a half century old and comes from the work of two men: W. Edwards Deming and Colonel John Boyd.
To be fair, I’m [...]
Don’t Forget About Competitive Advantage
