Introduction
Sometimes you’re exposed to information before you are ready to effectively use it. This was the way I was when I first read Stephen Covey’s Seven Habits For Highly Effective People. I was in my twenties and while the material was OK, it didn’t really resonate for me. When I found myself rereading the [...]
The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]
Recently, I read an article in the May issue of the Journal of Marketing, “Marketing Under Uncertainty: The Logic of an Effectual Approach.” The authors suggest that people with little entrepreneurial experience look to a venture by identifying an opportunity, examining competition, identifying the market, developing a marketing strategy based on your market segmentation, lining [...]
Don’t Forget About Competitive Advantage
