I’ve spent a fair amount of time this past year talking about “focus of effort;” putting the bulk of your resources behind your main bid for success. While it isn’t a done deal yet, it looks like my focus of effort will move from marketing back to IT project management. Time will tell how “On [...]
Last month American Rifleman ran an article about the return of Redfield riflescopes. They’re being made locally by the good folks at Leupold, and I’ve got to say it looks like some really clever tiered branding.
Tiered branding, of course, is when you offer essentially the same product to different customer demographics with different market positioning [...]
When I started this blog, I decided to call it “On Strategy,” stealing the title of an excellent book by Colonel Harry Summers Jr., analyzing America’s failings in Vietnam. I’m doing some studies right now on the Operational level of warfare and I thought I’d talk a bit about the different terms.
Another reason I felt [...]
Since at least the time of Sun Tzu, military authors have been trying to distill and codify general principles of war. …
The acronym stands for: Mass, Objective, Offensive, Security, Economy, Manuever, Unity of Command, Simplicity, & Surprise and is as useful for the business world as for the military. Now let’s take a closer look at each one…
Don’t Forget About Competitive Advantage
