I’ve spent a fair amount of time this past year talking about “focus of effort;” putting the bulk of your resources behind your main bid for success. While it isn’t a done deal yet, it looks like my focus of effort will move from marketing back to IT project management. Time will tell how “On [...]
We know the philosophical question of a tree, falling in the forest. If no one hears it, does it make a noise? Of late I’ve been pondering the same thing regarding ads on social networking sites. The trade press makes great arguments that the ability to precisely target your customers make them invaluable, but I [...]
Last month American Rifleman ran an article about the return of Redfield riflescopes. They’re being made locally by the good folks at Leupold, and I’ve got to say it looks like some really clever tiered branding.
Tiered branding, of course, is when you offer essentially the same product to different customer demographics with different market positioning [...]
I think most of us remember Herbert the elf from the holiday classic “Rudolph the Red-Nosed Reindeer.” Herbie wasn’t happy making toys and he wanted to instead become a dentist. While the end of March may not be the time people are thinking of Christmas cartoons, I’ll admit to feeling a little bit of Herbert [...]
Today I was catching up on some old articles and read a blog by Jason Bakker about geotagging and social networks.
The gist of it was, as smart phones get smarter, GPSs get more ubiquitous and businesses engage more in social networking, we’ll enter a networked age where you’ll be approached with coupons, offers, and incentives [...]
Introduction
Sometimes you’re exposed to information before you are ready to effectively use it. This was the way I was when I first read Stephen Covey’s Seven Habits For Highly Effective People. I was in my twenties and while the material was OK, it didn’t really resonate for me. When I found myself rereading the [...]
ManageSmarter.com had an article a few weeks back about how branding efforts on social networking sites has limited effect on women. The study, conducted by ad:tech Chicago and Q Interactive, found that 75% of women surveyed said that social networking sites had little bearing on their purchasing decisions.
I found this particularly interesting [...]
The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]
As a kid, I used to watch the old “Lone Ranger” series in reruns. I had the Lone Ranger doll, and eagerly saw the movie that came out in 1981. It is probable that the Lone Ranger shaped my philosophy on life–I like to come into a new situation and help people solve [...]
Recently, I read an article in the May issue of the Journal of Marketing, “Marketing Under Uncertainty: The Logic of an Effectual Approach.” The authors suggest that people with little entrepreneurial experience look to a venture by identifying an opportunity, examining competition, identifying the market, developing a marketing strategy based on your market segmentation, lining [...]
Don’t Forget About Competitive Advantage
