Marketing/Analysis

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Marketing: Textbook versus Entrepreneurial

The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]

On Strategy

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Boyd and Deming: You can do the wrong thing—Just do it fast!

It seems like every year or two, the latest and greatest gimmick comes along: Six Sigma. Spiral development. Agile. Scrum. But whatever the new development fad is, its heritage is over a half century old and comes from the work of two men: W. Edwards Deming and Colonel John Boyd.

To be fair, I’m [...]