Marketing/Analysis

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Marketing: Textbook versus Entrepreneurial

The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]

On Strategy

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Management by Intent: Applying military leadership techniques to the private sector

Hi.
The posting shedule slipped a bit.  Sorry.  We’ll get back on track with two articles this week.  A couple opportunities presented themselves that I needed to take advantage of.  The good news is:  here’s where we get into some meaty content.  Today I’m going to be talking about management by intent–a military leadership technique that [...]