Last month American Rifleman ran an article about the return of Redfield riflescopes. They’re being made locally by the good folks at Leupold, and I’ve got to say it looks like some really clever tiered branding.
Tiered branding, of course, is when you offer essentially the same product to different customer demographics with different market positioning [...]
…file this one under “bad ideas”.
In a September 5 Associated Press article, it was revealed that content monitoring software installed by parents to protect their children on the Internet was actually mining their chat logs for data to sell to marketing firms.
I’d really, really have loved to be in the planning [...]
ManageSmarter.com had an article a few weeks back about how branding efforts on social networking sites has limited effect on women. The study, conducted by ad:tech Chicago and Q Interactive, found that 75% of women surveyed said that social networking sites had little bearing on their purchasing decisions.
I found this particularly interesting [...]
As a kid, I used to watch the old “Lone Ranger” series in reruns. I had the Lone Ranger doll, and eagerly saw the movie that came out in 1981. It is probable that the Lone Ranger shaped my philosophy on life–I like to come into a new situation and help people solve [...]
Don’t Forget About Competitive Advantage
