I’ve spent a fair amount of time this past year talking about “focus of effort;” putting the bulk of your resources behind your main bid for success. While it isn’t a done deal yet, it looks like my focus of effort will move from marketing back to IT project management. Time will tell how “On [...]
We know the philosophical question of a tree, falling in the forest. If no one hears it, does it make a noise? Of late I’ve been pondering the same thing regarding ads on social networking sites. The trade press makes great arguments that the ability to precisely target your customers make them invaluable, but I [...]
Last month American Rifleman ran an article about the return of Redfield riflescopes. They’re being made locally by the good folks at Leupold, and I’ve got to say it looks like some really clever tiered branding.
Tiered branding, of course, is when you offer essentially the same product to different customer demographics with different market positioning [...]
A couple weeks back, I talked a bit about the difference between strategy and tactics. I got going because of an article in Marketing News by Don Schultz about the tendency in marketers to confuse tactics with strategy. This week they have an article where former CMO for McDonalds Larry Light bemoans the observation that [...]
Today I was catching up on some old articles and read a blog by Jason Bakker about geotagging and social networks.
The gist of it was, as smart phones get smarter, GPSs get more ubiquitous and businesses engage more in social networking, we’ll enter a networked age where you’ll be approached with coupons, offers, and incentives [...]
…file this one under “bad ideas”.
In a September 5 Associated Press article, it was revealed that content monitoring software installed by parents to protect their children on the Internet was actually mining their chat logs for data to sell to marketing firms.
I’d really, really have loved to be in the planning [...]
ManageSmarter.com had an article a few weeks back about how branding efforts on social networking sites has limited effect on women. The study, conducted by ad:tech Chicago and Q Interactive, found that 75% of women surveyed said that social networking sites had little bearing on their purchasing decisions.
I found this particularly interesting [...]
Hi all,
Busy week. On top of it all, this weekend I was home in Wisconsin to help out at my brother’s pub for the town fair. I’ll be posting something more substantial later in the week, but for now here’s an interesting article on trends in wireless phone service:
Study Says Wi-Fi Smartphone [...]
The May issue of the Journal of Marketing had an interesting article, “Marketing Under Uncertainty: The Logic of an Effectual Approach,” by Read, Dew, Sarasvathy, Song, and Wiltbank. It looked at how the approach to starting a business differs between successful entrepreneurs and people with little entrepreneurial experience.
The authors suggest [...]
As a kid, I used to watch the old “Lone Ranger” series in reruns. I had the Lone Ranger doll, and eagerly saw the movie that came out in 1981. It is probable that the Lone Ranger shaped my philosophy on life–I like to come into a new situation and help people solve [...]
Don’t Forget About Competitive Advantage
